Swatch THE PURITY OF NEON Chronograph

"The time was six o'clock on the Swatch watch." So said Bel Biv DeVoe—and now you can, too. Inspired by the BBV period-correct White Horses Chrono, THE PURITY OF NEON (yes, all caps) has a multi-color neon dial and colorful crowns against a pure white biosourced case and strap. But more importantly, it's a far less serious—but still eminently functional—take on what can certainly be an entirely-too-much-so emblem of motorsports. And that we like.